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Our story since 2011

We're on a mission to give people their time back

Lustra started with one van, one vacuum, and a simple belief: a spotless space shouldn't cost you your weekend. Fifteen years later, we're trusted by 12,000+ homes and businesses across three countries.

The Lustra founding team standing together
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Our mission

To give families and businesses back their most precious resource โ€” time โ€” through cleaning they never have to think about.

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Our vision

A world where every space is healthy, cared for, and cleaned responsibly โ€” without compromise to people or planet.

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Our promise

Consistent, five-star results backed by a 100% satisfaction guarantee. If it's not right, we make it right โ€” free.

What we stand for

The values behind every clean

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Eco-first, always

Non-toxic, biodegradable products and low-waste practices on every single job.

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People before profit

Fair pay, real training, and respect for the pros who make Lustra shine.

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Obsessed with detail

Our 60-point checklist means the corners others miss are the ones we start with.

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Trust, earned daily

Background-checked, insured, and accountable โ€” in your home or office.

Our journey

Fifteen years of shine

  1. 2011

    One van, one vacuum

    Founder Elena starts Lustra with a single van and a promise of honest, thorough cleaning.

  2. 2014

    Going green

    We switch fully to eco-certified products โ€” years before it was the norm.

  3. 2017

    5,000 homes

    Word of mouth carries us past 5,000 recurring clients and our first commercial contracts.

  4. 2021

    Crossing borders

    Lustra expands into Canada and Australia, bringing the same standard worldwide.

  5. 2026

    12,000+ and counting

    Today we serve 40+ cities with a 4.9-star average and a team we're proud of.

The people behind the shine

Meet the leadership

Every Lustra pro is background-checked, trained in-house, and fully insured.

Portrait of Elena Rossi, Founder & CEO

Elena Rossi

Founder & CEO

Started Lustra in 2011 and still inspects the details that matter.

Portrait of Marcus Bell, Head of Operations

Marcus Bell

Head of Operations

Keeps 40+ cities running like clockwork, one route at a time.

Portrait of Aisha Rahman, Director of Training

Aisha Rahman

Director of Training

Author of the 60-point standard every pro learns by heart.

Portrait of Tom Nguyen, Head of Sustainability

Tom Nguyen

Head of Sustainability

Leads our zero-toxin sourcing and low-waste initiatives.

Trust & assurance

Licensed, insured & guaranteed

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Fully insured

Up to $2M liability

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Bonded

Every professional

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Background-checked

Nationwide screening

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GreenSealยฎ

Certified eco products

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BBB A+

Accredited business

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100% guarantee

Free re-clean policy

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Emergency service

Same-day available

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Verified pros

Trained in-house

Join the 12,000+ who trust Lustra

Experience the difference a truly professional clean makes. Book your first visit today.

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